White space is the new black

Posted by admin on May 14, 2009 in Blog | 0 comments

Gone are the days of squishing as much content as you can into the smallest space possible. Ample breathing room for your images and adjustment of leading makes your site easier for hungry eyes to digest.

White space, or negative space, is a well-known concept in print material, but only in the past few years has this design principle made its way into the aesthetics of the internet.

With early websites relying heavily on unrestrained table widths and lack of line-height adjustments, eventually the trend became to ‘newspaperize’ your site – jam as much of the important, eye-catching stuff above the fold-line. This was acceptable, for the most part, with limited browser sizes.

As soon as monitors with larger resolutions appeared on the scene, such a way of laying out content was quickly identified by smart designers as leading to sensory overload.

Clever use of navigation, streamlined content and solid typography are the hallmarks of present-day web design, making skimming the ever-growing expanse of information available easier to absorb.

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